Website Development
Photoshoot/Hero video
Booklet Design
about this project
Pink Chopstix is a new addition to Darwin Waterfront’s dining scene, specialising in Chinese cuisine with a modern twist.
Previously only present on social media, the restaurant wanted to enhance its digital presence with a website that captured its funky and unique style. Pink Chopstix enlisted Captovate to develop the website, organise professional imagery, and design a visual for a promotional booklet distributed at the Top End Visitor Information Centre.
Website development:
The website reflects Pink Chopstix’s industrial concrete and bright pink neon aesthetic while ensuring seamless functionality across all devices.
The site features
- clear calls to action for table bookings
- gift voucher purchases
- links to Pink Chopstix’s social media
- easy access to food & drinks menus
- contact forms
- strong SEO optimisation to enhance visibility on Google.
Imagery creation
The short video banner instantly immerses visitors in the restaurant's unique atmosphere, sparking curiosity and engagement. The imagery captures the venue's vibrant ambiance, dining experience, and signature dishes, ensuring the website delivers a fully immersive and enticing experience.
Booklet design
Captovate was also tasked with designing the back cover of the Top End passport booklet, a pocket-sized guide distributed to over 12,500 visitors in the region.
The design was eye-catching, in line with Pink Chopstix’s bold branding, and included key information to attract both locals and tourists. The booklet served as a valuable marketing tool, encouraging diners to visit the restaurant.
Captovate delivered a comprehensive digital solution for Pink Chopstix restaurant.
We built a visually dynamic website that reflected their industrial and neon-chic atmosphere while promoting their services. The site integrates high-quality imagery and intuitive navigation, designed to attract both locals and tourists.
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