Google Ads
We specialise in crafting and managing effective Google and Bing Ads campaigns that drive results.
Our strategic approach ensures that your ads reach the right audience at the right time, maximising your return on investment (ROI).
Some examples
Below are some examples of client using Google ads to bring customers to their door.
Wetland Cruises
Every year, during peak season Wet Cruises contacts Captovate to turn on their six month campaign. Ensuring they rate above their competitors and that customers book direct, rather than losing commission via booking engines.
HPA
Search ads were used to drive more traffic to key servies within HPA, including the disability support services and their employment opporunities like their garden maintenance services.
Types of strategies we use
List of Services
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Keyword targeting:List Item 1
We identify high-impact keywords relevant to your business, ensuring your ads appear in front of users actively searching for your products or services.
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Retargeting:List Item 2
We re-engage visitors who have previously interacted with your website, keeping your brand top of mind and encouraging conversions.
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GEO targeting:List Item 3
We focus your ads on specific geographic locations to reach the most relevant audience based on their location.
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Custom audience targeting:List Item 4
We create custom audience segments based on your business’s unique needs, ensuring your ads reach the most relevant users.
Google ads
We create and manage campaigns across Google's extensive ad network, including Search, Display, Shopping, and YouTube ads. Our team optimises your ads for maximum visibility and conversion rates.
Bing ads
We extend your reach by managing campaigns on Bing, targeting users who prefer or exclusively use Microsoft’s search engine. This often untapped audience can be highly valuable, offering lower competition and cost-per-click (CPC).
YouTube ads
As part of the Google Ads ecosystem, YouTube ads allow you to reach a vast audience through video content. We create engaging video ads and strategically place them to target users based on their interests, search behaviour, and viewing history, ensuring your message reaches those most likely to engage.
We leverage AI tools to optimise bidding strategies, identify trends, and improve ad performance continuously.
Our design and content team ensures that your ads are visually compelling, with clear messaging that resonates with your target audience.
By combining AI insights with human creativity, we deliver ads that not only attract clicks but also drive meaningful conversions.
FAQs
FAQs for Google, Bing and YouTube ads
What is the difference between Google Ads, Bing Ads, and YouTube ads?
Google Ads operates on the largest search engine, offering extensive reach. Bing Ads targets a unique audience with often lower competition and CPCs, and YouTube Ads leverage video content within the Google ecosystem, offering a highly engaging way to connect with users.
How do you determine the right keywords for my ads?
We use a combination of AI tools and market research to identify high-impact keywords that align with your business goals and audience search behaviour.
What budget do I need for Google, Bing, and YouTube ads?
The budget depends on your goals, industry, and competition. We’ll work with you to create a budget that maximises ROI while meeting your objectives.
What do I need to provide to get started?
To begin, we need an understanding of your business goals, target audience, and any existing branding materials. Our team will guide you through the entire process, from strategy to execution.
How do you measure the success of Google, Bing, and YouTube ads?
We track key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS) to assess and optimise campaign performance regularly.