As the New Year begins, many business owners are still enjoying a well-deserved break. This period of reflection and planning is a perfect opportunity to lay the groundwork for a successful 2025. With digital marketing continuing to evolve rapidly, staying ahead of trends is crucial. Here are the top five things business owners can do right now to prepare their marketing and content strategy for the year ahead.

Starting a web project is an exciting endeavour, but it can also be overwhelming if you don't have a clear plan in place.  To ensure your web project gets off to a great start, there are five essential elements to set you on the path to success.

Choosing the right digital agency is crucial to your business’s success. Here are key considerations to guide you, along with questions to ask during your first meeting to ensure the agency is the right fit:

In the dynamic landscape of the Northern Territory's transient workforce, change is a part of the game. If you're taking on a new role that involves website management, we're keen to connect with you to help you understand how we can support you.

In today's fast-paced digital landscape, the saying “a picture is worth a thousand words” has never been more relevant. Imagery is crucial for shaping your brand, capturing attention, and driving engagement. Conversely, poor images—wrong angles, bad lighting, or irrelevant subjects—can quickly erode trust and interest. Think about when you scrolled through marketplace listings to search for your perfect new camper trailer; ads with low-quality images and awkward angles were the ones you skipped without a second glance. The same risk applies to your website: without the right visuals, you might lose potential customers before they even get to know your brand. While aesthetics can be subjective, quality imagery is universally valued. With a growing demand for strong visuals, it’s the perfect time to remind you how powerful images can be for any business… especially with some thoughtful planning.

With many of us thinking about what the year ahead might look like, it’s timely to look at the trends driving 2024.

Website hosting provides the space for your website to exist, domain registration gives you a unique online address, and ongoing support ensures your website is well-maintained and up-to-date. Just as you invest in your physical house to keep it presentable and functional, investing in website support helps you provide a positive user experience and keep your online presence thriving.

From July 1, Universal Analytics will stop processing. This means you will need to upgrade to GA4 to keep all of your data. Google Analytics 4 (GA4) is the newest version of Google's analytics platform, designed to provide deeper insights and enhance tracking capabilities. In this blog post, we'll walk you through how to upgrade to GA4, and also how to keep your historical analytics data. How to upgrade to GA4 Login to Google Analytics Go to GA4 Setup Assistant Click Open connected property Click Go to your GA property Select Data Streams on the left hand panel Select your stream Select View tag instructions and follow the steps to install the tag manually Now go back to Setup Assistant and complete the checklist to finalise your upgrade to GA4 How to save your historical data You will also need to make sure you download any historical data you want to keep. Go to your Universal Analytics Select the report you want to download. Note that you will need to download these individually, so under Audience you would need to download Overview, Active Users, Audiences etc separately. Set your date range Click Export and select your preferred file type

Social media is a powerful tool for businesses to connect with their audience, increase brand awareness, and drive traffic to their website. But in order to see success, it's important to avoid common mistakes that can hurt your organic reach and engagement. Here are the top 5 organic social media mistakes to avoid: