Generative Engine Optimisation

Generative Engine Optimisation (GEO) is the practice of optimising content, websites, and digital assets for AI-powered generative search engines, such as Google’s Search Generative Experience (SGE), ChatGPT, Co-Pilot, and other AI-driven discovery platforms. 

Instead of focusing solely on traditional Search Engine Optimisation (SEO), which is designed to rank web pages in Google’s search results, GEO is about ensuring content is structured and formatted in a way that AI models can understand, reference, and use when generating responses.

If your content isn't optimised for Generative Engine Optimisation (GEO), your business could be missing out on AI-driven search traffic.


At Captovate, we ensure your content is structured, AI-friendly, and primed for generative search, helping your business stay discoverable in the evolving digital landscape.

What is Generative Engine Optimisation (GEO)?

Traditional SEO was built for Google rankings—but the way people search is changing. AI-powered search engines no longer just list websites; they generate answers from multiple sources. Generative Engine Optimisation (GEO) ensures your content is referenced in these AI-driven responses.

SEO focuses on keyword rankings

GEO ensures AI search engines can interpret, cite, and summarise your content.

Did you know?

AI-driven search results will influence over 50% of online discovery by 2025. Without GEO, your brand could be left behind.

How Captovate Optimises Your Business for AI Search

We apply AI-driven strategies to help your business stay visible in AI-generated search results:

AI-Optimised Content

Structured for AI-powered search engines like ChatGPT, Google SGE and CoPilot.

Creating authority content

AI looks for signs of authority, such as videos, FAQs and real world scenarios and case studies.

Conversational Search Strategy

Adapting for voice and AI-driven queries.

SEO vs GEO: How Search is Evolving

Feature

SEO (Traditional Search)

GEO (AI-Driven Search)

Optimised for

Google, Bing

Google SGE, ChatGPT, CoPilot, Perplexity

Results Format

Website rankings

AI-generated summaries and citations

Content Focus

Keywords and backlinks

Entities, structured data and authority

Traffic Source

Click-throughs

AI search citations and referrals

SEO is no longer enough. GEO ensures your business is seen in the future of search.

Who Needs Generative Engine Optimisation?

Businesses that rely on Google rankings

Companies investing in Google Ads and PPC

Brands using content marketing and blogging

eLearning providers needing AI discoverability

Government and organisations with search-reliant content

FAQs

Optimised for AI Search

Still have questions? Let’s chat.

  • What is Generative Engine Optimisation?

    GEO is the process of optimising content so that AI-powered search engines can interpret, reference, and use it in generated responses.

  • How does GEO differ from SEO?

    SEO ranks content on search engine result pages, while GEO ensures content is recognised and used by AI-generated search results.

  • Why does AI search matter for my business?

    AI-driven search is becoming the dominant way people find information online. Without GEO, your business may lose visibility.

  • How do I optimise my content for AI search?

    By structuring content with clear data, entity-based SEO, and AI-friendly formatting.

  • What industries benefit most from GEO?

    Any business that depends on organic traffic, content marketing, or digital advertising needs GEO.

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NEXT STEPS

Ready to Optimise for AI Search?

AI is the future of search. Make sure your business is part of it

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