Why the gorilla?

When Captovate began in 2004, Director Michael had one request: create something iconically Darwin for the outside of our office. With a nod to Charles Darwin’s theory of evolution, our designer came up with a gorilla—strong, adaptable, and a little unexpected. Michael loved it, and the gorilla was immortalised on our front wall, becoming one of Darwin’s first pieces of street art, long before the city transformed into the vibrant canvas it is today.

To this day, long-time Territorians still ask about that gorilla, for us, the gorilla is more than a playful symbol. It represents what Captovate stands for—strong, evolutionary, and impossible to ignore.  Whether it’s building your website, crafting a digital strategy, or launching your next big campaign, we do it with boldness, creativity, and a touch of flair.

At Captovate, we’re not just building websites—we’re building legacies. With a little roar.