PORTFOLIO

Movement for Life knew it was time for a digital makeover. Their existing website didn't reflect their brand and was outdated in design and functionality.

The site also wasn't performing and had a low number of visitors as a result of ineffective SEO and content that wasn't engaging their audience.

The approach

Niggly knee? Sore shoulder? While coming in to see a Physiotherapist is the best course of action, the Movement for Life team know that sometimes people want easy access to resources that can help them stay informed.

That's why we created blog functionality, allowing the MFL team to use their wealth of knowledge to write engaging and informative blog posts about a range of movement issues, such as the benefits of hydrotherapy and why back pain is such a common issue.

We leveraged those blog posts in social ads to drive people to the website by serving them value content. It's crucial to show your customer how you offer them value, rather than always pushing them to convert.

For Google ads, we built the search ad keywords with a mix of branded keywords and more niche keywords, such as specific conditions.