PORTFOLIO
Instalec
Rebrand
Website
about this project
From rebrand to website development - helping Instalec shift gears as they take on a new direction
Overview
Instalec, a growing business that hadn't yet ventured into the digital realm, reached out to us for help with rebranding and the development of their first website. While they had settled on a new business name, they were still in need of visual branding and support to translate that brand onto a digital platform.
The rebrand
Our approach began with an in-depth branding workshop with Instalec. During this session, our goal was to understand their business and clarify their visual identity. By identifying key brand qualities and preferences, we gained valuable insights to inform the direction of the logo development. From here, we also developed additional assets including letterheads and business cards.
The website development
Once the rebranding was finalised, we focused on the development of Instalec's website. Our primary goal was to design a user-friendly, professional website that effectively showcased their range of services and highlighted their past successes through case studies. We prioritised clear navigation and intuitive layout to ensure visitors could easily find the information they needed.