Social Media Advertising

At Captovate, we specialise in crafting strategic social media advertising campaigns that deliver results.

Our expertise spans across platforms like Facebook, Instagram, and LinkedIn, where we leverage various strategies to maximise your reach and engagement.

Facebook and Instagram:

We utilise the Meta AI tools to optimise ad placements, target the right audiences, and enhance campaign performance. Our design team creates visually engaging content tailored for various formats, ensuring your ads stand out in the crowded social media landscape.

A cartoon drawing of a blue tie on a white background.

LinkedIn:

We craft B2B-focused campaigns that resonate with professionals, targeting specific industries, job titles, and companies. Our approach ensures that your brand reaches decision-makers and generates quality leads.

FAQs

FAQs for Google, Bing and YouTube ads

  • What is the difference between Google Ads, Bing Ads, and YouTube ads?

    Google Ads operates on the largest search engine, offering extensive reach. Bing Ads targets a unique audience with often lower competition and CPCs, and YouTube Ads leverage video content within the Google ecosystem, offering a highly engaging way to connect with users.

  • How do you determine the right keywords for my ads?

    We use a combination of AI tools and market research to identify high-impact keywords that align with your business goals and audience search behaviour.

  • What budget do I need for Google, Bing, and YouTube ads?

    The budget depends on your goals, industry, and competition. We’ll work with you to create a budget that maximises ROI while meeting your objectives.

  • What do I need to provide to get started?

     To begin, we need an understanding of your business goals, target audience, and any existing branding materials. Our team will guide you through the entire process, from strategy to execution.

  • How do you measure the success of Google, Bing, and YouTube ads?

    We track key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS) to assess and optimise campaign performance regularly.

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