PORTFOLIO
Using paid search ads to attract tourists
When the dry season hits, Paul from Wetlands Cruises has to compete with dozens of other tour companies. This is when tourism operators in the Top End experience their busiest periods - Territorians move around more due to the dryer weather, and southerners escape their winters to our summer.
Paul needed help to get in front of the right people at the right time, tapping into both local and interstate audiences. So, we leveraged the power of Google advertising and SEO to drive potential customers to his website.
Campaign objectives:
SEO
Captovate’s SEO specialist reviewed the Wetlands Cruises website and made a variety of SEO recommendations and updates to improve organic ranking in search engines.
This included improving:
Google Search Ads
Using a keyword tool, we were able to generate a collection of keywords that have high search volume and low competition. In addition, we used generic keywords to build brand awareness of Wetlands Cruises.
We also used Ad Extensions, which give you the opportunity to take up more real estate on a search engine results page and showcase different areas of your website.
Google Display Ads
We also started Google Display ads for Wetlands Cruises, which is a great way to advertise on other popular websites. These types of ads are best for brand awareness. We conducted research on the most popular tourism/travel websites to display the ads on, and custom designed visual banners to capture people's attention.
The results
During the campaign period, we delivered over 90,000 page visits to the website, which is more than a 395% increase from the previous period.
The campaign also results in more than 2,000 leads, which include clicks to the book now button, calls from the ads and contact form submission, which is a great return on investment and shows us the power of search engine marketing.
Paul, Wetland Cruises
Choose a time to connect so we can understand your business and the value you offer to your customers.
We will walk you through our process, so you are clear on the steps that are needed.
We listen to your story, so we understand what you see as success.
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