PORTFOLIO
Delivering a professional and modern health website and digital strategy to attract new patients
Movement for Life knew it was time for a digital makeover. Their existing website didn't reflect their brand and was outdated in design and functionality.
The site also wasn't performing and had a low number of visitors as a result of ineffective SEO and content that wasn't engaging their audience.
Niggly knee? Sore shoulder? While coming in to see a Physiotherapist is the best course of action, the Movement for Life team know that sometimes people want easy access to resources that can help them stay informed.
That's why we created blog functionality, allowing the MFL team to use their wealth of knowledge to write engaging and informative blog posts about a range of movement issues, such as the benefits of hydrotherapy and why back pain is such a common issue.
We leveraged those blog posts in social ads to drive people to the website by serving them value content. It's crucial to show your customer how you offer them value, rather than always pushing them to convert.
For Google ads, we built the search ad keywords with a mix of branded keywords and more niche keywords, such as specific conditions.
Nick Jones - Owner
Choose a time to connect so we can understand your business and the value you offer to your customers.
We will walk you through our process, so you are clear on the steps that are needed.
We listen to your story, so we understand what you see as success.
+61 8 8941 6888
hello@captovate.com.au
support@captovate.com.au
Captovate acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.
Darwin
Level 1, 22 Cavenagh Street
Darwin NT 0800
Australia
Adelaide
Level 6, 25 Franklin Street
Adelaide SA 5000
Australia
Canberra
Level 1, 37 Geils Court
Deakin ACT 2600
Australia