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Creating positive community engagement and participation through social media
When West Arnhem Regional Council launched their Instagram page, they needed guidance on strategic direction and how to best engage the community.
They needed clarity on who their audience is, their pain points and the types of content they are likely to engage with. West Arnhem also needed to understand how to intertwine this with their own organisational goals.
Captovate ran a workshop with the marketing and communications team from West Arnhem Regional Council, with the goal of showing the council how to make the most of Instagram.
We workshopped the different needs within the community, and how West Arnhem's Instagram page could serve those needs through meaningful content.
Community needs and how West Arnhem can serve them:
By creating positive community engagement through social media, West Arnhem increase confidence in council decision making and drives meaningful participation among residents.
Daniel Findley - CEO West Arnhem
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