Web strategy

Don't just get a website, get a web strategy!

Your web strategy is the sum of all your activities online, beginning with the design and functionality of your website, through to how you generate business and interact with customers online. Your web strategy will also help you spell out exactly how you need to monitor and manage your online presence to keep ahead of the game.

A successful web strategy will become an integral part of your organisation and will contribute to your corporate success.

Captovate is the Northern Territory’s only new media studio to offer fully comprehensive web strategy solutions, with a hand-picked team of skilled specialists who can help you every step of the way with Your Web Strategy...

Stages of a web strategy

Setting up

1. Setting up

Any good web strategy begins with strong foundations.  This means getting your design and information architecture right; ensuring your content is well written and web-friendly, utilising functions and features to deliver it in the best ways; and building your site within the right system so that you can successfully manage it.
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Stand out

2. Standing out

Once your website is up and running, you need to make sure it gets noticed! This includes ensuring that your site gets picked up and listed by search engines, as well as targeting and effectively marketing to your audience online. This section also looks at how to make sure that your website effectively reflects your brand.
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bells and whistles

3. Bells and whistles

There are loads of specialised functions and applications out there that can add value to your online presence.  Special features like e-newsletters and interactive maps can help to tell your stories, convey your vital information, or sell your products in the most innovative and engaging ways.
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House keeping

4. Housekeeping

A good website only stays good for as long as it is maintained, and the best person to do this for your organisation is you! Here, we give you the tips on how to ensure that your website stays fresh and relevant into the future, and give you the support you need to carry this through.
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Go live

5. Go live!

Once your website is built and all your strategies are in place to make sure it gets noticed and stays current, you’re ready to go live!  That means giving your site a home to live in on the web and a snazzy name to find it under.
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